Symptoms
- Roku logo stays on screen and never progresses
- Device restarts in a loop showing the logo repeatedly
- Screen goes black then shows the logo again
- Started after a recent software update
Likely causes
- CommonSoftware update interrupted or failedA power loss during an update can leave the system in a half-updated state.
- CommonPower supply insufficient or unstableRoku sticks are sensitive to weak USB power from a TV port versus the included adapter.
- PossibleCorrupted internal storageRepeated crashes can damage the small amount of onboard storage.
- Less commonOverheating from being tucked behind a TV in a small enclosed spacePoor airflow can cause the device to behave erratically.
- Less commonHardware failureOlder devices can simply wear out after years of use.
What to do
- Unplug the Roku from power for at least 30 seconds, not just from the TV's USB port.
- Plug the Roku directly into a wall outlet using its original power adapter instead of the TV's USB port.
- Let the device sit for 5–10 minutes on the logo screen; some updates take longer than expected.
- If it's a stick, remove it, wait a minute, then reinsert it into the HDMI port.
- Try a factory reset using the physical reset button (a pinhole) if the device has one.
- Check Roku's website with the device's serial number for a known outage or issue with that model.
- If none of this works and the device is old, replacement is usually cheaper than repair.
Tools and parts
Roku streaming device replacementSearch: “Roku streaming stick replacement”
When to call a pro
No professional repair option exists for these devices; contact Roku support for warranty replacement if it's still covered.
Safety
Generally low risk
Generally low risk for a careful person. Stop if anything looks different from what this guide describes.